More and more, your members live through their inboxes, cell phones and personal digital assistants. The ARC Polaris ™ eMarketing Module lets you send them information their way — and track it with powerful technology.
Thanks to Polaris, you’ll be able to target with great precision the messages you send and when they go out. If members have a Frequently Asked Question, they’ll get a solid response, automatically and swiftly, from your system. And they’ll receive content relevant to their interests. That means the event planner in Chicago won’t receive an email in Mandarin with the Beijing chapter minutes.
And we keep administration easy for you and your staff. You’ll be able to track all email, phone, and mail messages, automatically capture the content for your historical records, and funnel messages into queues for appropriate response. You’ll also be able to log support cases and reactivate them if needed.
Email’s a powerful tool. Polaris makes it even more so — and keeps it simple.
You’ve sent out a Pulitzer-worthy newsletter. You’ve designed landing pages that will drop jaws. Now find out just how effective they really are. Polaris lets you track the click-through links in your email communications and close the loop about who your marketing really reaches. We also show you who’s actually opening your emails in the first place. It’s powerful data you can put to use with minimum fuss.
Don’t let an employee vacation or business travel mess up your marketing calendar. With Polaris, you’ll be able to get your e-newsletter or eblast ready now, then pick the day and time you want it to ship. The final steps: Leave, relax, and return to an email inbox full of praise and results.
Polaris lets you pick your crowds selectively. Want to get the word out to new members about your annual conference’s golf outing? Need to get a certification reminder to your engineers? Consider it done — on demand.
Texting isn’t just for teens. More and more, association members are using this technology to communicate and receive information on the go. Don’t LOL — get on the bandwagon instead and put this increasingly popular communications channel to work for you.
When it comes to eMarketing, Polaris lets you whistle and chew gum at the same time — and simultaneously send out a few emails while you’re at it. This module gives you the power to create campaigns across multiple markets, using different messages. You’ll be able to track them, too — simply and on demand.
Learn more about our custom modules designed to meet your needs: